In 1871, Mr. Schaal established his chocolate factory on the verge of the Ill in Strasbourg, in the heart of la Petite France. It is in 1967, almost 100 years after the creation of the Schaal Chocolate Factory that the Burrus Family bought the company.
In 1970, in order to ensure its development, the Family has built new premises near Strasbourg, in Geispolsheim. The Schaal Chocolatier saga has continued ever since. The family business has grown, but its values and love for the industry have remained the same. The founder’s requirement remains the same as his successors.
Involved in a sustainable development protocol since 2014, the Burrus Family owns its own cocoa plantations in Ecuador and hazelnuts in Southwestern France.
Why did you create the chocolate museum?
The Chocolate Museum was created in 2003 to fill in the lack, at that time in Alsace, of an educational place to discover the chocolate making. It was even more important to fill this gap because Alsace is a gastronomic and touristic region per excellence. We wanted above all to meet the public’s expectations.
What do you want to transmit?
Even if chocolate is a very democratized product nowadays, few people know how it is made. With the Chocolate Museum, the Burrus family, which has been in this business since 1912, gave itself the mission to introduce children and adults to all the stages of making excellent chocolate : from growing cocoa beans on its Ecuadorian plantations to tasting chocolate candies. This mission is both educational but foremost it is a message of love : the willingness to share a passion for a know-how.
Which future for the museum?
When the museum was created, our approach was very static and the scenography sought. Since then, we constantly seek to develop our offer to make it playful, interactive and sensory. Our ambition is to bring our visitor to experience the world of chocolate with all his senses. We also invite him on an unusual greedy trip, thanks to our bistronomic restaurant settled in a car of the Orient Express train and to our shop of fine products.